Tracy O'Brien

Creative Consultant & Copywriter

Creating personalized and emotional yet strategic content is my specialty. I believe that the development of communications must be thoughtful and rooted in strategy in order to drive engagement and change consumer behavior. The most careful choice of words, intentional idea structure and a meaningful tone of voice make all the difference when it comes to creating human connections and inspiring people to think differently.

    The most important thing you can know about me is that I am fiercely action-oriented and results-focused. I am a self-trained endurance athlete and yoga enthusiast who commits wholeheartedly to all endeavors, personal and professional. Pushing boundaries, finding my edge, and going the extra distance are ingrained in who I am and what I bring to the workplace. I’m passionate about creating connections and helping others experience life, and I’ve been able to do this in a variety of ways throughout my marketing and branding career.  

    About Me

    Brand Positioning
    Brand Messaging
    Copy Writing

    Areas of Expertise

    Tone of Voice
    Content Development
    1. Breck Ski Resort
      Breck Ski Resort
    2. Vail Resorts Retail
      Vail Resorts Retail
    3. Ally Bank
      Ally Bank
    4. GreenStone Farm Credit Services
      GreenStone Farm Credit Services
    5. Johnson & Johnson
      Johnson & Johnson
    6. Monigle


      Brand Equity Marketing Manager, Breck Ski Resort
      Senior Brand Strategist, Monigle
      MBA Marketing Summer Associate, Johnson & Johnson
      Marketing & PR Associate, GreenStone FCS
      Marketing Assistant, KMG Prestige

      Work Experience

      Curious to see samples of my creative and strategic capabilities? Simply send me a note below and I'll be happy to provide!

      A Taste of My Work

      View my personal branding and writing style at